Introducing YOYO²

BABYZEN

This new positioning is embodied today in a campaign that capitalizes on the rallying cry of an entire generation, from Paris to NYC, from London to Tel Aviv or Seoul, from Aix to Oslo: YO! "In all the cities of the world, these two letters evoke both music, coolness, a way of recognizing each other, a sign of belonging to this open and plural community".

Universal and playful, the YO punctuates this campaign which features young parents and their children who are determined to make the city their playground thanks to their iconic stroller.

Next Cases
Leffe
Always Welcome

Born to be wild or Born to be mild ?

AWSR
We’ve tryed €verything

Une nouvelle approche, financière cette fois.
Ligue Cardio
Listen To Your Body

Our body speaks to us and we too often ignore it. But sometimes, learning to listen to your body can save your life.