Summary

Air and BMW turn test drives into street art discovery tours.

Modern, bold, audacious … the all-new BMW X2 and street art have a lot in common. This inspired Air to create an original activation: the BMW X2 Street Art Tours, test drives that become discovery tours along creative masterpieces in our Belgian streets. In our opinion, this is a lot more fun than just taking the car for a ride in the area surrounding the dealership. The ambassador of this is Belgian street artist Dzia. In a first campaign wave, we invite people to upload pictures of beautiful street art via bmwx2streetart.be
In a second wave, the best uploads will be selected to organize BMW X2 Street Art Tours in all Belgian provinces. From this moment on, people can book these special test drives.