Summary

For the launch of the latest L’Oréal Paris color range, “Colorista”, Air designed a “Brand Content” campaign, anchored in its time and in the authenticity of a free and emancipated generation. 

Edited in collaboration with 3 Belgian instagrammers, @monica_harmony, @anouklannoo et @furelisevdm, the short movie is an invitation to take a deep dive into their universe as well as to join the gang in its "colouring” mission. 

As an Ode to self-definition, the cinematographic narrative celebrates color as a form of expression. Rebel individualities define themselves through their belonging to a community, a tribe and takes us on a resolutely millennial journey. 

Join the revolution! #colorista #coloristasquad #doityourway