Summary

How fresh are fruits and vegetables in your local supermarket? Air provides the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket. 

Through 122 digital billboards spread across the country and a national banner campaign everyone could follow the pear harvest live during one day. Message: ‘HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE’.  Discover the campaign here.