Summary

“Brewed by the centuries” is Leffe’s baseline. The brand decided to emphasise the eight centuries of know-how that have made this beverage the unique, premium beer it is today.

To this end, Air created an actual integrated platform that translates Leffe’s new ambition to support craftsmanship in all its forms.

For each variety of Leffe, an alcove in the shape of the logo was created using unique materials and made by skilled craftsmen: A cabinetmaker, an origami artist, a stylist…

These iconic images are the fruit of inspiring encounters between masters of an age-old craft on the one hand, and those of a more modern craft on the other; resulting in a creative dialogue between the classic and the modern - with a glass of Leffe in hand, of course.